Strategy & research.
We analyse the market, users and competition before the product exists. We define the problem — including the decision whether the product should exist at all.
Scope
Interviews and observation in real usage context.
Map of the market, gaps and technological advantages.
Positioning, business model, success criteria.
Phases, budgets and go/no-go decision gates.
Defining the problem together with your team.
Fast assumption tests on concept prototypes.
How we work together
Problem, users, success criteria.
Market, competition, usage context.
Solution directions and recommendations.
A clear go/no-go with a roadmap.
Questions & answers
A change of direction during research costs days. The same change after implementation costs months and tooling budgets.
Typically 2–4 weeks, starting with a kickoff workshop and ending with a go/no-go recommendation.
Yes — the research report and strategy also work as a standalone product for your team.
Not sure the idea will hold?
We will validate it in weeks, before it consumes a real budget.
